The ultimate objective of the full-time course guide is to inspire potential students to apply for a course. However, in the first instance, the guide has to encourage readers to actively go online to discover more information. While it would be naive to think that students will make a decision based on the guide alone, we cannot underestimate the importance of the prospectus as an integral part of the decision making process.
Folded Z-card flyer with 36 sections folding out at A2. The design is bold and confident and reflects the personality championed by the college. The structure of the guide reflects a reader’s journey, from getting to know the college to applying for a course.