Digital Printing

Get personal with your customers!

If you want to grab the attention of an audience and cut through the clutter of junk received on a daily basis, be specific, relevant and to the point. Digital printing allows you to send highly personalised content to a customer and communicate with them on a one-to-one basis.

How does it work? From a database of contact information and known preferences, you can segment your audience and target individuals with a digitally printed document, containing a unique set of words and pictures that are specifically designed to cut through the clutter, capture interest and create a response.

Digital printing can be a cost effective alternative to lithographic printing, with faster set up times and lower start up costs. It provides an on-demand or just-in-time solution for products that are needed overnight. It also provides a short run solution for products that are needed in smaller numbers.

BCQ Group’s suite of Xerox iGen, HP Indigo and Océ digital presses are considered amongst the most sophisticated in the world. These high quality presses offer unprecedented flexibility when deciding upon the best method of production, with each device providing differing strengths across a range of product requirements.