Call us on 01280 824000 email: info@bcqgroup.com
Call us on 01280 824000 email: info@bcqgroup.com
Home » Marketing Services » Response Marketing
So how does it work?
A personalised link (PURL or QR code) is included within an outbound email, SMS or printed mailer and is used as the primary response channel; the respondent visits an intelligent micro site which identifies them, delivers
personalised information, manages their visit and relays their response; a response trigger sends an email/ SMS alert to your sales team, creating warm leads to follow up within seconds of a response.
Send and receive information.
A response marketing campaign will deliver personalised information, provide a response channel, manage the response, record and relay each response and accurately measure the success of a campaign.
The dynamic presentation of information and ease of response allows customers to read and respond to your marketing in the office, at home or on-the-fly using an iPhone, Android or other handheld device.
Response marketing solutions can be used to promote a product, service or event, conduct a survey and create warm sales leads.
Each campaign is completely measureable. Every response is recorded, all data is collected and a variety of reports are delivered through a web dashboard, accurately measuring the success of a campaign and the return on the investment.
