Personalised Direct Marketing

With constant innovation in telecoms technology, manufacturers are permanently vying for attention and product acceptance within this fiercely competitive market. We designed a personalised direct marketing campaign for a leading technology solutions provider that provoked intrigue and generated an excellent response.

We initially profiled ideal contacts and validated contact data that would increase the chance of success. We then designed a spoof newsletter that placed the respondent within the publication and specific articles promoting the benefits of the technology. The campaign was an over-riding success and with such a specific audience and targeted mailing the cost of campaign was minimal.

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