Friday, August 19th, 2011
3-4 September 2011, Business Design Centre London
Cross Media 2012 is a brand new, highly relevant and focused event that brings together print and digital channels in a business context. It’s the perfect opportunity to present cross-platform technologies, products and services to a broad audience that is hungry for applications and solutions.”
What is Cross Media?
Cross media – Concept or communications delivered across multiple platforms or media. These platforms include print, web, direct mail, email, data management, mobile, apps, SMS, PURLS, QR codes, Social Media, Video.
Research
Brand owners, agencies, marketers and printers were asked about the future of their industry:
66% (graphic) said more campaigns will become truly integrated*
93% (graphic) plan to integrate print with email, SMS and web in future marketing campaigns†
62% (graphic) think print is more effective than email†
82% (graphic) as a method of communication† think events are an important source*
81% (graphic) of information*are interested in the Cross Media event concept*
*Research conducted by Fusion Communications (February 2011) and commissioned by Informa Exhibitions Ltd amongst brands, marketers, creatives and printers. † Source: Power of Print supplement, PrintWeek
Why visit?
- Compare products and services from more than 100 suppliers
- See every major brand in the industry – and hundreds of specialist suppliers
- Get to grips with the new technology that will change your business
- Discover new opportunities that will give you the edge over your competitors
- Meet and network with potential suppliers, customers and partners
- Be inspired by some of the brightest minds in the industry
- Get free, expert advice on how to increase sales, getting better returns on your marketing campaigns and more
Cross Media 2012 offers a unique opportunity to hear industry experts, brand owners and peers discuss specific trends and individual experiences:
- Case studies of printers who have made the leap to integration
- Practical demonstrations and problem-solving clinics
- Emerging technologies and trends
- The next practical steps in social media
- Marketing tips
- Sales and profit masterclasses
- Vendor theatres
- Benefit from marketing across a range of platforms
6 theatres which will be in distinctive zones all packed with engaging content:
- Print & Production
- Design & Creative
- Digital & Direct marketing
- Web, Social Media & Mobile
For more information visit: www.crossmedialive.com
